> ## Documentation Index
> Fetch the complete documentation index at: https://clapvo.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Select a campaign audience

> Pick recipients from contacts, chats, and tags.

Audience selection decides who receives your campaign. Clapvo gives you three sources to mix and match.

## Sources

* **Contacts** - pick from your contact database. Filter by tags or other fields.
* **Chats** - target everyone you have an active or recent chat with. Useful for follow-ups.
* **Tags** - pull anyone tagged a certain way, regardless of whether they came from contacts or chats.

## Steps

<Steps>
  <Step title="Open the audience step">
    Inside the campaign builder, switch to audience.
  </Step>

  <Step title="Choose your source">
    Pick contacts, chats, or tags - or combine them.
  </Step>

  <Step title="Apply filters">
    Narrow the list with tag filters or other criteria.
  </Step>

  <Step title="Review the count">
    Confirm the recipient count looks right before continuing.
  </Step>
</Steps>

## Tips

* Always check the recipient count before sending. Mistakes here are expensive.
* For large lists, pair audience selection with [Randomize sender](/docs/product/campaigns/randomize-sender) to protect deliverability.

## Related

* [Create a campaign](/docs/product/campaigns/create-campaign)
* [Manage tags](/docs/product/settings/tags)